Every business needs money to keep afloat, especially if it’s non-profit. So, organizations are always looking for better ways to raise funds for their undertakings.
Even if a business has sufficient money at bay, there could still be a lot of room for improvement. What could be a better time to do that than right now? Especially with everyone else doing it.
Fundraising Strategies for Non-For-Profits that will take your business’ finances to the next level
Investors will be sparse for non-profit businesses. The donors are where most of the money will be coming from. So, winning over donors is the number one objective that should always be circulating while brainstorming strategies.
Simplifying the donation processes
Making the donation process simple means it’s easier for the non-profit to get money. It can be as easy as utilizing the internet with online banking services, like PayPal or Skrill, to using straightforward language while explaining what the organization requires of the donors and what things the organization will do with their donations.
Anything that will make it a more exciting process would also help immensely.
It is important to remember that people aren’t too keen on spending their money on things that frustrate them. Thus, generate ideas that may help simplify the donation process.
Hosting the perfect fundraising party
Fundraising parties can be an intimidating endeavour for many, but they could be absolute gold when done right. Creating the perfect awe-experience could be the thing that makes people ready to donate.
Thus, making the fundraising party an exciting and a comfortable experience is the goal here.
Doing even the simplest things like providing excellent meals or placing donors under a premium quality tent, like the 3x6m pop-up marquee that’ll keep inconvenient weather from ruining the experience, can go a long way. This especially holds true in areas with notably extreme weather, like in Australia where light rain might be the least of your problems.
The heat alone might be the thing to bring down any event–with temperatures hovering around 30-35 degrees centigrade, on average, during its long, hot, and dry summers.
The 3x6m pop-up marquee is also capable of accommodating 24 to 32 people standing and up to 12-32 people seated. All that could be enough to keep donors and observers alike perfectly comfortable and ready to be in awe during your fundraising event.
Furthermore, fundraising parties are great for getting people to talk about what their organization provides to its supporters.
Doing this should ensure the abundance of long-lasting donors who are willing to donate whenever they have the money or spread the word about an organization. Either way, they can be very beneficial for the organization.
The use of a printed marquee is a great option for donors to have their logos on a marquee roof. If they are giving back to the community, why not let the community know who’s supporting them. Hence, it can be the best way to offer personalised experience to the donors.
Hiring a fundraising consultant and finding the right team
An organization should have a consultant with a lot of experience with fundraising events since this could maximise the chances of doing something right with fundraising events and strategies.
It is crucial to find an innovative, motivated, and head-strong person as the wrong person could drive this project to the ground.
Even though an individual in the organization might have a good vision–one to propel things forward effectively and quickly–it wouldn’t hurt to get a second opinion.
A consultant could point out potential flaws and help properly flush out ideas that could ensure proper utilization. Proper utilization of assets and funds is crucial for every non-for-profit organization as they are potentially hard to come by.
Since circumstances can differ significantly, a fundraising consultant might have the experience to navigate through the most challenging scenarios, ensuring that the organization ends up on top.
Successful fundraising strategies are nothing without a good team.
Having hard-working, cooperative, and creative individuals implementing the necessary things for a successful fundraising is of the utmost importance. So, an organization should make careful consideration while attempting to find the right people to keep things functional.
Utilizing social media regularly
Social media might just spread the word to the right celebrity who’ll find the donors or directly inform donors that could get things to take off.
Getting the information about an organization to as many people as possible is the key to getting proper funding. Having something frequently air about an organization’s work might be the right push to achieve massive success.
Consider hiring social media experts who can quickly populate the news of the event being conducted. These social media experts are members of large groups and social media pages, and they know the art of spreading the word to the masses overnight.
Getting to know the donors
Understanding what draws donors to an organization could be very useful, especially when winning donors over.
Providing a description of the pathos-utilizing aspirations of an organization, which reflect a donor’s long-standing desires and wishes, could be the thing that might make donors stick around for more than they previously would have.
Using skills of rhetoric here might do the most good. So, building up an emotional core for an organization can speak volumes to the donors who relate, which are probably many out there.
It means that the organisers of the fundraising event have to be very creative and they must know how to play with words.
To conclude
Fundraising strategies require quite a lot of research to ensure that an organization implements them well. Understanding how to strategise and then personalise them to the best that one can do is the lesson here.
Individuals leading non-for-profit organizations who are looking to earn money should always keep this lesson in their minds. This is because there is potential for disheartening failure when things go awry.
