Every minute more than 500 hours of videos are being uploaded on YouTube.
which resulted in a 45% growth of daily live streams on YouTube in total. Live Stream stands out from the crowd.
Live Streaming with YouTube
Enable your channel
Before starting the live stream, your account has to be verified first. To verify the account, go to www.youtube.com/verify and add your phone number; a verification code will be sent to your phone. To proceed further:
- Navigate to youtube.com/dashboard
- Click on the create
And select Go LiveNote: After 24 hours, your account will be activated for live streaming.
- Go to the YouTube app on your mobile
- On the right side of the screen, click on the camcorder icon
- Hit Go Live
Note: More than 1000 subscribers are needed to go live on mobile
Ensure all the requirements like microphone, webcam, encoder, network connection, etc. are connected properly before starting the live stream.
Creating a YouTube live stream on the Desktop
- Go to youtube.com/dashboard
- Click on the camcorder icon.
- Hit Go Live and select
- Give a title and change privacy settings.
- Click on the More Options and enable or disable the required options.
- Click A thumbnail photo will be taken automatically. Retake the photo or upload it later.
- Click Go Live.
- If you are done with streaming, click on End Stream to stop.
Creating a YouTube live stream on mobile
- Go to the YouTube app and click on the camcorder icon.
- Click Go Live.
- Give title and privacy settings.
- Select More options and enable or disable options as per your requirement.
- Click on show less to exit and select next
- Tap on the share to share the link
- Click Go Live
- Click Finish and ok to stop the live stream.
Tips for using YouTube live:
Preparation of basics
Ensure you have a good goal to go live stream. Plan and prepare accordingly. Your goal should inform the live stream setup. If you a team, then organize accordingly and decided your roles like the host, chat handler, product describer, etc. Keep in mind the main motto of the live stream. Before clicking Go Live, prepare the following points:
- Title: Accurate, specific, and strong
- Description: Important keywords, relevant links and info, and hashtags
- Thumbnail image: 1280×720 resolution
- Script: Main idea, key points
- Calls to action: If you want the viewers to do anything during the live stream, mention that in the description and script.
Connecting your social media accounts to YouTube channel makes it easy for viewers to share the video.
Choosing a good time
There is never a perfect time to go live stream. However, you can choose the closest better time. If you have a worldwide audience, pick up a time that works in multiple time zones. Or pick a time with the viewer’s top location and plan accordingly.
If that doesn’t work, run a teaser and let people choose their preferred time. Otherwise, create a Twitter or Instagram story polling.
If you are planning a live series, then offer regular time slots so that the viewers can place this live stream timing into their daily or weekly schedule.
Tip: Schedule the live stream in advance. This makes promotions easy and allows people to set reminders to attend.
Optimize the setup
You do not have the option to redo or undo during the live stream. Check these setup requirements before going live.
- Frame the shot: Ensure you are in a non-distracting environment, a proper background (usually plain)
- Adjust lightening: Take proper care of the strength of light and shadows
- Check audio: Check your mic and avoid a noisy environment.
- Charge batteries: Connect a power source if possible
- Test your connection: Check the bandwidth (min is 10mb per minute)
- Turn off interruptions: All other sound effects should be turned off
- Provide water: Ensure you have a water bottle beside in time of cough or scratchy throat
Get a greater number of audiences by promoting the event wherever possible. Create a buzz about your event on YouTube, social media platforms, via emails, and include your YouTube link everywhere.
Engaging the audience
The first biggest task is convincing people to join the live stream, and the second biggest task is to keep them there. To engage the audience, provide recaps, build anticipation, shout-out names, enable live chat, and keep adding interesting points.
Make your live stream accessible
Automatic captions are available for more than 10,000 subscribers. Otherwise, use simple and appropriate language. Do not violate YouTube policies, which will bar you from live streaming for up to 3 months.
Try a YouTube Premiere
YouTube premier allows the creator to watch their live video with the audience. Production quality is an added feature. They offer a middle ground if you don’t want to record live.
Check the analytics
See the analytics and look at what worked to attract the audience and keep them in your live stream.