Image Source: Search Engine Journal
Things get shared and re-shared on social media not only on the spur of the moment, even if sometimes may feel like it is. The process is far more complicated and psychology is highly involved.
The decisions to click on the share button the users make due to certain psychological triggers. Therefore, when creating content that is supposed to have a high rate of audience engagement, the marketer must know how to put those triggers into action.
Knowing what ignites sharing may improve your content marketing strategy and increase engagement with further conversions going up. Let’s have a look at the six most common fundamentals for the content that psychology will make us want to share among the community.
The Content Must Carry Value
Valuable things are shared for sure. If the publication or any other type of content carries a practical or emotional value, then there is a chance it is going to be spread around and reacted to properly.
Every business must be aiming at improving the lives of its clients. To some extent, it should not even be limited by a clientele segment. The world must-win from having this particular business in its system of existence.
This means that every action must be spiced up with merit. No matter, whether you are advertising a new line of products, or event, or simply sharing the great news from the company, that all must show how well that played or is going to play for the people and nature around. Having that posted will make it legit for the audience’s urge to share.
The Content With High-quality Graphics
Do not we love with our eyes, do we? When the picture is bright it attracts attention ( very true for various aspects of our lives).
If that visual also holds some useful information, be it statistics, or the list of benefits or annual achievements report it will make such a piece of content to be liked and shared.
It is easy to comprehend, memorize and extract the value that it bears. Therefore, go get your mind map templates and start composing a mind map of bonuses one will get to sign up for your course, or anything else that is true for your particular niche.
The Content With a Personalized Touch
If the users see something that they can relate to or feel like the message has been created solely for them, then such content will get to be shared.
This is highly triggered by a psychological desire to define yourself to others, which may not be pronounced and written directly, but easily constructed through the message shared.
Also, the deep feeling of “this is so me…or I would so do and support the same” plays a crucial role in reacting to such a subject massively.
The Content With an Entertaining Purpose
Well, this one, honestly, needs little explanation along the way. If a talented singer is making a high-quality cover to the greatest hit known and loved, then he/she will definitely get to be spread around.
Since it is within us to like something so deeply that we will want our community to experience the same level of appreciation and maybe even a bit of catharsis.
Though a similar thing may happen with the content of the negative load. The one who shares it must know that it goes vocal to the audience, and some measures are probably going to be taken if the community unites the power. Humorous content… yep… is always big-time shared.
The Content With a Cause
Social, economic, environmental causes have a deep impact on the social media audience. They rarely get ignored and, in most cases, shared with like-minded people in the case, somebody from the community does not follow this particular source of news.
Causes ignite a strong feeling to share the publications, since this way they make the users feel a part of the problem-solving process. If somebody wants to help but can’t contribute financially or physically, they will rejoice in the knowledge that the simple share-click will let them be a part of a helping team.
The How-to Content
It is in human nature to learn how to do something, especially when the craft does not look hard to master and recreate at home.
People love the content that suggests ideas, solves problems and simply explains how to finally make that cheesecake fluffy as a cloud.
Such content will be feared in terms of losing somewhere down the feed, therefore, will get to be shared to save the precious knowledge.
The content has triggers to influence our psychology to take action. The basics mentioned in the piece of this information are pretty much practical for any audience type.
However, to increase the psychological influence of sharing, the marketers must know the audience in quite a detailed manner in order to enhance the impetus.