There’s only one thing in the real estate world that never changes – the change itself.
No matter how hard you try to keep up with this ever-changing, you will always wonder, “Shall I implement the same marketing strategies as last year?”
As a real estate marketing agency, your clients come to you for customized real estate lead generation, lead conversion, and referral marketing.
As such, it’s your job to help them find clients, and buy and/or sell their properties.
Whether you are a newbie or the industry’s top player, you need to use the cleverest real estate marketing ideas to help your clients, regardless of the changing markets.
We worked with some of the best real estate agents in the country to find out their marketing strategies for 2022 and how they are blending the older and new ideas to build their clients this year.
So, here we reveal their real estate marketing ideas for 2022.
- 1 Top Real Estate Marketing Ideas 2022
- 1.1 1. Boost Your Social Media Presence.
- 1.2 2. Create a Hyper-local Website
- 1.3 3. Maximize the Number of Reviews and Testimonials
- 1.4 4. Market Yourself on Instagram Stories
- 1.5 5. Don’t Sell the House, Buy Sell Lifestyle
- 1.6 6. Don’t Forget the Old-school Ideas
- 1.7 7. Connect With Potential Buyers Through Facebook, Instagram Live
- 1.8 8. Leverage Geo-targeted Ads
- 1.9 Bonus: Respond to Online Customer Queries
- 2 Conclusion
Top Real Estate Marketing Ideas 2022
1. Boost Your Social Media Presence.
Social media is crucial more than ever these days. It is a great way to build a brand reputation and increase your client base.
You might be posting about your real estate agency regularly, but that’s not only will fulfill your marketing goals in 2022.
It’s the year to boost your social media presence. Whether you hire a marketing manager to keep an eye on the day-to-day social media undertakings or use smart services to boost your social media, you need to focus on this aspect of your business.
Boosting your social media will help you get increased visibility.
Potential clients looking for customers and even those looking to find a realtor will have a greater chance of reaching you.
Further, social media gives you opportunities to connect directly with your audience and know what they are looking for.
Knowing this can help you improve your marketing efforts and services as well.
2. Create a Hyper-local Website
Real estate marketing is typically local marketing. This means you must put your clients or customers on platforms that generate local search results.
Besides using social media platforms like Facebook, Instagram, and LinkedIn, you should also include niche-specific platforms such as Zillow, MLS, etc.
Public online spaces such as Google My Business and Yelp, where local services are checked, should also be included.
A hyperlocal website makes your job less daunting.
There are many details to consider when promoting your services and it can be tough to determine where to start.
Hyperlocal marketing helps you focus on a smaller geographical area and a smaller number of prospects, saving you time and effort.
3. Maximize the Number of Reviews and Testimonials
While social proof has now become important more than ever, many agents strive for good reviews and testimonials.
Well, the truth is, this rarely works!. And even if it does, the review you get will probably be scattered around a dozen different websites.
In order to maximize and quality of testimonials and reviews on your preferred choice, you need to have an actionable plan.
So, start your research and see what you can do to create an actionable plan to earn more reviews.
4. Market Yourself on Instagram Stories
If your real estate marketing team uses Instagram to promote your business and they are not utilizing Insta Stories, you might not achieve your desired results.
According to the recent Instagram algorithm, it now prioritizes short-form video content like Reels and Stories.
That means posting just images won’t help you; your followers may never even see your image content.
Regularly posting Stories and Reels on Instagram can get you 3 times more engagement than what you may be getting from posting image content.
So, start incorporating short videos into your Insta regime.
5. Don’t Sell the House, Buy Sell Lifestyle
While your real estate company won’t always be involved in developing the house listings directly, it’s crucial that you guide your clients to ensure their message is focused on the underlying desires and values.
Your clients should sell what they promise their customers when showing a property.
Well, the idea is to emphasize the things that stir the emotions of customers. For instance, customers want:
- The perfect home
- A safe neighborhood
- A carefree life
When creating your marketing strategy, incorporate best practices that best describe the features that stand out the most.
This, in turn, could make your marketing efforts reap great results.
6. Don’t Forget the Old-school Ideas
The online market is oversaturated due to competition. As such, contacting potential buyers on paper can reach a highly targeted and different demographic.
This old-school idea includes creating direct-mail postcards, writing articles for community newspapers, etc.
Smaller communities that are close-knit are especially benefited where word-of-mouth is king.
This strategy also helps reach an older demographic that is not much tech-savvy but has more money to spend on real estate.
Alternatively, you can also invest in radio or TV advertisements depending on their budget. Further, you can also consider classic billboard ads.
Have you noticed realtors’ ads on bus stops? Realtors dominate bus stops because they work.
The creative team in your agency can create a killer layout and craft your core message to become a recognizable face.
7. Connect With Potential Buyers Through Facebook, Instagram Live
Instagram and Facebook are two of the most popular platforms that every real estate company can leverage for its marketing.
So focus on these two platforms if you’re just starting with your real estate marketing.
Leveraging live streaming on Facebook and Instagram gives your audience an opportunity to interact with you.
This way, you will get a sense of what buying and selling houses is like.
Also, you don’t need to worry too much about buying expensive camera equipment and production planning.
This is because your audience will expect you to be shooting from your smartphone.
And the results will be amazing making your real estate marketing effort successful.
8. Leverage Geo-targeted Ads
Targeting specific areas as much as possible is another significant tactic to promote your real estate business.
A great way to achieve this is using geo-targeted ads – showing your ads to people in a particular location.
If you want to build brand recognition in the local market, geo-location ads are a proven marketing tactic.
Doing this can actually improve your marketing results and can get you more business than promoting your business in general areas.
A study by Factual revealed, nearly 80% of the marketers accepted that location-based marketing gets them higher response rates and increased customer engagement than any other traditional forms of marketing.
So, what can you do? You can choose to create ads to reach people looking for a property in a specific area.
Aim to be the top agent in a specific neighborhood before becoming the No.1 in the entire city.
Create ads that speak directly to the people and their culture to show off your deeper understanding of the area.
This will help them trust you and connect with you better.
Bonus: Respond to Online Customer Queries
The best way to know your customers is to listen to their questions.
People who are planning to buy a new house often struggle with numerous doubts which they try to seek answers to on the internet.
As a responsible realtor, you should answer these questions on your website or wherever you find them.
Add a question-and-answer section on your website. This will make it easier for potential buyers to find the information they are looking for.
Engaging with them will build their trust in your company and keep them from leaving your website.
Further, they can connect with you in person if they have more questions or can ask you to help them in their homebuying journey.
And they will keep coming to you whenever they are in doubt. If served well, they may get you some references as well.
Moreover, knowing what your customers are looking for can help you improve your marketing strategies as well.
So, these tips can really help you with your marketing in 2022. However, do not try everything on this list right away.
Instead, build your real estate marketing strategy over time, gain traction, and keep a check on the metrics to report on your successes and your loopholes.
Also, what may work for you in one city, may not work in a different state. So, you would need to create different strategies as per your geographical market.