In the last few years, Instagram has affected practically all parts of our lives. From the way we communicate, arrange dates, to our beauty standards and vacation choices, you name it. Instagood life has taken over the majority of our life arenas.
This comes as no surprise whatsoever, given the ridiculously creative photography, angles, and an occasional Instagram filter that is transforming any nice-looking image into an #Instagoal masterpiece.
The decoration and home design industry hasn’t escaped the trend. Almost anyone looking to redecorate their home or add a few statement pieces would jump to Instagram for some #dreamhome #interiorinspiration.
Keeping up with the latest trends
Looking for some Scandinavian, fresh design inspo? You are kind of over it and are now into some industrial or a more classic mid-century modern style? A simple Instagram hashtag search will result in millions of posts and ideas to scroll through.
What’s more, Instagram allows a unique opportunity to get a sneak peek into the homes of the most popular celebrities. Aside from making the homes of the greatest stars of our time accessible to the public, Instagram has democratized the entire home decor industry, in a way.
Easy market access
Before Instagram, interior design professionals and home decor enthusiasts had a hard time finding the audience and running their businesses. It took a ton of effort and resources to attract the ideal clients, market their services, and finally, sell.
Enter Instagram, and its numerous features catering to any-size businesses, and, voila, a surge of new clients are generated almost overnight.
Of course, it takes some strategizing and planning to take your Instagram game to the next level.
Anyone looking to turn their home decor passion into a lucrative business with Instagram has to organize their profile to fit the best practice standards. According to IG growth experts – Flock Social, the first step is an impeccable Instagram bio. Then comes the content and marketing planning.
Although it takes some work to open up shop on Instagram as a home decor business, it hardly comes close to the amount of work and finances required in the pre-Instagram era.
Instagram trends and influencer marketing specifically, received severe criticism over the last decade for promoting fast lifestyle trends. This was particularly evident in the fashion industry.
Many high-street brands were in production overdrive, trying to keep up with Instagram-dictated style shifts.
The same can be said of the home decor industry.
Gone are the days of the yearly or even two-yearly home redecorations. With new trendy home aesthetics appearing almost monthly, many consumers are inclined to switch things up around the house seasonally. Needless to say, interior businesses and dedicated IG accounts are capitalizing on the situation in a major way.
All that glitters
In addition to interior inspo, useful DIY advice, and a ton of other benefits the Instagram home decor section has generated, there are a few downsides to the trend.
The most commonly talked about being #decorregrets.
The scenario goes something like this. You notice an amazing over-the-top piece of furniture on your favorite home decor inspo IG account. You rush to buy it only to realize it doesn’t quite fit in with your general aesthetic. Or, even worse, it looks nothing like the overly-curated representation on Insta.
This is becoming a recurrent thing as influencers heavily affect most people when it comes to purchasing decisions. Although overwhelming, these Insta decor regrets can be avoided with more thorough research into decorating rules and finding trusted IG sources for expert tips.
Home as a photo backdrop
Finally, Instagram has transformed our living spaces so much that we tend to view our homes through Insta lenses. The phenomena especially gained momentum during the COVID-19 lockdown.
Being at home most of the time, people had to get creative using their home decor to snap that perfect #nofilter pic. Naturally, this only enhanced the trend of decorating our homes to fit the specific Instagram aesthetic.
Whether we like to admit it or not, Instagram affects how we make the majority of decisions in our day-to-day life. The home decor department is one of the areas most affected by our feed.
From neon signs to gallery walls, there’s an Insta goals photo subconsciously influencing our choice. With some of the downsides starting to take root recently, it remains to be seen how the trend will evolve going forward.